Ever since Instagram implemented the algorithm, there have been countless posts about how to beat it. From quick and easy hacks to complicated, time consuming strategies, everyone is trying to find a way to beat Instagram at its own game. As an influencer, part of your success depends on your reach and the engagement you get on your posts so performance is critical. I’m far from an Instagram expert, but I have learned a few things on my journey as a microinfluencer, so I’m sharing some of my tips for how I’ve managed to maintain my account, get decent engagement, and keep the algorithm from making me crazy!
Focus on Instagram Engagement
Engagement is everything! You can’t control who sees your posts anymore, and you definitely can’t control who likes or comments on them. Since this post focuses only on things you can control, when I speak of engagement I mean how you are active and engaging on the platform. You can’t just post once a day, disappear, then expect your account to get traction. I spend about an hour a day on Instagram, engaging with new accounts and people that follow me. Yes, I go through my followers list and like, comment, watch and Insta-story or something to let my followers know I pay attention to them! If you are engaging with their accounts they are also more likely to see your posts in their feed and engage on yours!
Create Compelling, High Quality Content
There are so many influencers and brands posting on Instagram these days it’s impossible to stand out if your content isn’t up to par. Focus on creating content that is in line with your aesthetic, is eye-catching enough to make someone pause on your pic not just scroll past, and has an interesting caption. I admit I am not the best at captioning! I typically schedule my images so the visual flow makes sense, but I don’t caption in advance so I usually end up posting on the fly. I’m challenging myself to work on better captions because I firmly believe they help with boosting engagement and beating the Instagram algorithm.
Collaborate with Other Bloggers in Your Niche
Collaborating with other influencers isn’t just for fun! It can help organically expose you to a new audience and help you create new types of content that engage and excite your followers! I had a blast shooting with some of the Exclusively Social babes around NYFW and I hope to do more partnerships with other bloggers to have fun and help each other grow!
Have Fun and Remember Why You Started
I started my influencer journey to have a creative outlet when my corporate job felt stifling. It became my personal passion project, a place for me to challenge my creativity, make new connections, and post about things that excited and inspired me. So whether I’m posting from far-flung destination or frolicking in a tulle dress in a Brooklyn studio that rivals a Victorian mansion, this is my place to create what I want. Think about what you want, and how you can find other people that want to see what you create!
Instagram can always change their algorithm, and probably has by the time you read this post! By remembering the things that motivate you, inspire you, and challenge you as an influencer will make the journey all worthwhile.
Let me know how you are surviving Instagram and your life as an influencer!