What’s the main tool every blogger needs - photos obviously! In order to create content and maintain your schedule you need a reliable way to get photos for your blog and social media posts. I’ve been blogging for about 3 years now and over the past year I have seriously reduced my reliance on professional photographers to generate content. In this post I outline all the reasons why my content strategy shifted, the pros and cons of working with a professional photographer, and how I maintain my content. Keep scrolling, and check out the photos chosen for this post. They are some of my favorites that I created and edited on my own!
I decided to reduce how much I work with professional photographers for several reasons, but it really all boiled down to one thing - wanting to have more control over my content. I looked at the influencers I admire most, like Asiyami Gold, Mossonyi, Tezza, and Tina from Of Leather and Lace. One thing they all have in common is they are all content creators. Even when they are not taking the photo, they have full creative control over every element of the photo and the final editing process. If you can’t create content without having a pro photographer at your disposal, your creative will always be limited.
Plus the only way to truly maintain a consistent aesthetic is to be in control of all of your visuals. For example, below is a side by side of my feed now, vs in a month when I created and edited all my own images, without using any professional photographers.
The left is all original work, shot mostly with friends or other blogger girls and edited by me for consistency. And on the right is my most recent look. As you can see, things got a little disjointed! I worked with a few different street style photographers for pictures in between shows, then peppered in some original work for a sponsored project, and then pics from my trip to LA. I’m hoping to get my look back on track in the next few weeks, so will be going back to more of my own work.
The only way to really keep a consistent look and work with a pro is if you always use the same one. Plenty of influencers have a photographer on retainer, which can get expensive! If it’s not in the budget and an Insta-Hubby isn’t an option, take it into your own hands by working with friends or other bloggers in the same situation.
Creating your own content becomes especially important when you begin doing more brand work. Negotiating sponsored posts with brands can mean they also want rights to use the photos, which technically the photographer would have the copyright to. If you want to truly own your photos and be able to license them to brand partners, you need to either have your photographer sign off on that, or you need to own that content!
I anticipate this year I will create about 65% of my content on my own - enlisting a pro really only on travel when my friends pics may not cut it, or when the wardrobe/location calls for one. And even then I plan on being super vigilant about color, lighting, editing, etc to make sure the my visuals stay consistent no matter who is taking the final shot.
If you are a blogger let me know how you handle getting pictures, and if you plan on taking more content creation into your own hands. And for those who want to take the DIY approach, check out my post on mastering the self-portrait!