It's rare to see innovation in fashion advertising as most brand's cling stubbornly to their DNA. However there were a few that stood out from the crowd with their high-impact, unforgettable imagery.
Winners
BALMAIN
Balmain's graphic black and white imagery was bold enough to catch the eye, but the fact that the campaign starred some of the most iconic models in the industry made this one a home run. I am LIVING for Naomi in this shot!
EQUIPMENT
I know, I guess I'm on a black and white kick. I love how this campaign followed Equipment's last one (which only starred Daria Werbowy), the mood, carefree sexy styling, and vibe between Daria and Kate are unforgettable.
CHANEL
Chanel has been on an international kick lately, in terms of their campaigns and runway locations and I love that this time they bought it right home to Brooklyn, NY. The imagery is full of fun energy and edge, and the high-low mix of fancy fashion in a gritty locale works nicely.
Epic Fail
VALENTINO
And the award for Epic Campaign Fail goes to Valentino, who doubled down on its history of cultural appropriation with its Spring campaign, which was shot in a Masaai village in Kenya's Amboseli National Park. The background is simply stunning, as is the amazing fashion, but "Africa" themed collections will always be offensive, especially those that place white models in traditionally African hair styles while using people of color as props.
What are your thoughts on the Spring 2016 campaigns?