All About Beautycon

As a die-hard beauty junkie, Beautycon is like a national holiday for me. I was so excited to attend the show, I started strategizing my look and schedule for the day weeks in advance! The day started with a custom makeover at Sephora, where I got this amazing makeup to go along with my unicorn inspired pink wig.

This is honestly one of my favorite beauty looks! I am living for the glitter eyeshadow, sculpted brows, and matte blush lip. And of course, the look wasn’t complete without some major lashes and the Violet Voss Eye Believe in Unicorns Trio fit the bill. I went with the fullest, most dramatic pair in the kit, because, as my MUA said, “go big or go home!”

I met up with my squad at the Brooklyn Cruise Terminal, where we spent the afternoon exploring the Beautycon activations, and of course taking advantage of the many colorful backdrops for pics and Boomerangs!

Beauty con Street Art Graphics

One of my favorite setups was by Milk Makeup, which had a live casting and photo shoots by Milk Studios photographers, all for the chance to be the next face of Milk. And Instagram favorite brand Pretty Little Thing was giving away a 2-piece lounge wear set if you signed up for emails. Though I didn’t wait in line to meet her, I saw the stunning Gabrielle Union doing interviews and press for her new, appropriately named line, Flawless. And a TON of Instagram and YouTube beauty stars were there, doing meet and greets with fans, and promoting their new lines or collaborations. There were also a lot of beauty brands I hadn’t heard of, so it was a great opportunity to learn about new products and beauty lines to try out. Overall it was a jam-packed fun filled day, and my shoulder is still aching from hauling around a bag of samples.

Beautycon Emoji Smile

If you are in the LA area, the next event is in August, or next May back in NYC!