Childrenswear is more fashionable than ever before. The market is projected to hit $173 billion next year, and fashion focused retailers are taking notice. Super stylish celebrity kids and mommy and me influencers have been driving demand for more upgraded children's apparel and accessories. Most major brands now have children's lines, from luxury titans Balmain, Gucci, and Lanvin to contemporary retailers like J. Crew. Even Revolve, the ultimate cool-girl retailer recently launched dedicated kid's section and lookbook on their site.
The clothing subscription model is even growing in the kids market, with companies like Rockets of Awesome sending out boxes of clothing and only charging for the items kept. Here's to making fashionable, quality clothing accessible for the whole family!